GIMO accompanies Binh Duong’s workers in the first “The 9th+ Hour” episode

  • 1 August, 2022
  • Posted by: GIMO TEAM

Airing on 31st July 2022, “The 9th+ hour” episode centered on the work-life stories of factory workers in Binh Duong province, part of the Southern Key Economic Region in Vietnam.  

This was the first episode of “The 9th+ hour” show that GIMO co-produced with the General Confederation of Labor and Vietnam Television.  

Participating in the gameshow were Mr. Tiem Vu – Deputy Head of Publicity and Education Commission; Ms. Nhung Nguyen – Deputy Head of Women’s Affairs Commission and Ms. Le Bui – Chief Marketing Officer of GIMO. 

The episode started with the “On Shift” round, where contestants displayed flawless production skills, leaving the audience in awe. 

On the other hand, the “Shift Break” round delved into the contestants’ working life. While the “Breakthrough” team shared the details of an exemplary worker jumping hurdles and navigating roadblocks, the “Pioneer” team brought up predatory lending, which is wreaking havoc on the workers’ community. 

Unexpected expenses sometimes incur, but not all workers can access responsible and affordable financial services. In desperate times, they must turn to predatory solutions that charge high-interest rates and use violent means to intimidate borrowers. This makes the workforce vulnerable to distress, and businesses face productivity loss.  

To shield employees from dire financial situations, many company unions step up and embrace on-demand pay. Via a mobile app, workers can access their earned yet unpaid wages any time before their payday, steering away from loan sharks.  

Ms. Nhung Nguyen highlighted that on-demand pay is a practical welfare initiative that could help employees overcome financial shocks and upend predatory lending.  

In the last session – “Off Shift”, the contestants got tested on their knowledge of the labor regulations in Vietnam through picture quizzes and skits.   

Ms. Le Bui - Chief Marketing Officer at GIMO awarded the Pioneer team
Ms. Le Bui – Chief Marketing Officer at GIMO awarded the Pioneer team

New episodes of “The 9th+ Hour” gameshow co-produced by GIMO air at 3:00 PM every Sunday, from 31/07 to 04/09/2022.  

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