Department: Marketplace

Key Responsibilities 

1.Campaign Execution 

• Automation Workflows: Manage and optimize Out-of-App (OOA) channels (Email, SMS, Push) by building automated marketing triggers to re-engage users. 
• In-App Campaigns: Execute ad-hoc and seasonal promotional campaigns within the app interface. 
• Cross-functional Collaboration: Work closely with Marcom and Design teams to ensure brand-consistent messaging and high-quality creative delivery. 

2.Product Launch & Market Intelligence 

• Go-to-Market Support: Assist in new feature rollouts by preparing communication flows, user guides, and launch messaging. 
• Post-Launch Analysis: Monitor early post-launch metrics and synthesize user feedback to iterate on product improvements. 
• Market Analysis: Conduct competitive research on digital channels and analyze user insights to identify untapped growth opportunities in new distribution channels. 

3.GrowthOperations & Sales Alignment 

• Behavioral Analysis: Analyze user behavior data to identify friction points and growth levers within the product. 
• Sales Enablement: Segment and distribute high-potential lead lists to the Telesales team on a daily basis to maximize conversion efficiency. 
• Feedback Loop: Maintain a tight feedback loop with the Telesales department to gather qualitative customer insights and resolve operational bottlenecks. 

4.Experimental Distribution & Performance Growth 

• Strategic experimentation: Identify and test new distribution channels for existing products to expand the top of the funnel. Potential channels include performance ads (TikTok, Facebook), affiliates, and offline channels. 
• Product policy alignment: Collaborate with the Growth Team, Department Heads, and Risk Management to define appropriate product policies, and success metrics for each experiment. 
• Channel setup and execution: Collaborate to set up and prepare materials to approach customers on different channels; operate to deliver outcomes on the new channels. 
• Channel performance management: Track, analyze, and optimize channel performance; propose data-driven improvements and scale high-performing channels. 

Requirements 

• Bachelor’s degree in Marketing, Business, Economics, or related fields. 
• 2+ years of experience in relevant roles, such as Digital User Growth, Automated Marketing, or Campaign Management… 
• Hands-on experience with paid advertising platforms.  
• Experience working with marketing automation tools (e.g. MoEngage or similar automated marketing tools). 
• Solid understanding of growth funnels, user journeys, and conversion optimization. 
• Strong analytical thinking with the ability to read, interpret, and derive insights from data. 
• Strong problem-solving and creative thinking skills to propose and test growth solutions. 
• Good communication skills and ability to collaborate effectively with cross-functional teams. 

Key Responsibilities 

Growth & Communication 

• Build content direction to target various customer segments with different persona aligned with growth objectives; 
• Deliver content for growth tactics/automated marketing flows to avoid drop-off and improve conversion funnels; 
• Plan and execute monthly/occasional engagement in-app to increase customer stickiness with the app and build sustainable relationships with customers; 
• Build monthly content for news on Marketplace to increase in-app engagement and encourage business growth 

Educational Campaign 

• Build content and execute quarterly educational campaigns focusing on taking down barriers to entry for Gimo services (Fin-lit + Social-lit) 

Product Marketing 

• Participate in user/product testing from time to time; 
• Execute UX writing for new products/features. 

 

Requirements 

• Bachelor’s degree in Marketing, Business, Economics, or related fields. 
• At least 2 years of experience in Digital Marketing/Marketing & Communications. 
• Strong analytical and critical thinking skills. 
• Strong writing skills to deliver content in the perspective with user growth objectives. 
• Solid English reading skills with the ability to quickly understand, analyze, and summarize English materials. 
• Growth-oriented mindset with a focus on activation, engagement, and retention. 
• Strong communication and cross-functional collaboration skills. 
• Fast-paced executor with the ability to deliver high-quality work on time and manage multiple priorities. 
• Familiarity with finance-based products, especially e-wallets or digital financial services, is a plus. 
• Proficiency in PPT; Marketing automation tools/ MoEngage is a plus.