Digital Marketing & Communications (Digital Marcom) at Gimo plays a key role in driving user growth through strategic digital content and communication initiatives. This position focuses on building multi-channel content strategies, optimizing user touchpoints across digital platforms, and improving activation, engagement, and retention. The role works closely with Product, Growth, and Business teams to communicate the value of Gimo’s financial services in a clear, accessible, and educational way for users.
Key Responsibilities
Growth & Communication
- Build content direction to target various customer segments with different persona aligned with growth objectives;
- Deliver content for growth tactics/automated marketing flows to avoid drop-off and improve conversion funnels;
- Plan and execute monthly/occasional engagement in-app to increase customer stickiness with the app and build sustainable relationships with customers;
- Build monthly content for news on Marketplace to increase in-app engagement and encourage business growth
Educational Campaign
- Build content and execute quarterly educational campaigns focusing on taking down barriers to entry for Gimo services (Fin-lit + Social-lit)
Product Marketing
- Participate in user/product testing from time to time;
- Execute UX writing for new products/features.
Requirements
- Bachelor’s degree in Marketing, Business, Economics, or related fields.
- At least 2 years of experience in Digital Marketing/Marketing & Communications.
- Strong analytical and critical thinking skills.
- Strong writing skills to deliver content in the perspective with user growth objectives.
- Solid English reading skills with the ability to quickly understand, analyze, and summarize English materials.
- Growth-oriented mindset with a focus on activation, engagement, and retention.
- Strong communication and cross-functional collaboration skills.
- Fast-paced executor with the ability to deliver high-quality work on time and manage multiple priorities.
- Familiarity with finance-based products, especially e-wallets or digital financial services, is a plus.
- Proficiency in PPT; Marketing automation tools/ MoEngage is a plus.
Why join us
- Competitive salary based on experience, with performance-based team bonuses.
- PTI, social insurance & industry-standard package after probation.
- Young, dynamic, and professional working environment.
- Tremendous learning and growth opportunities in a fast-growing fintech startup in Vietnam.
- Clear pathways for promotion and career advancement.
Learn more about Gimo and our journey to develop a comprehensive Employee Benefits Platform
